A futuristic marketplace for dreamers and makers
Brand Sprint
Platform design
AI
Arcade partnered with Feels Like to create a platform that lets anyone dream up new and real products. With AI, the journey to bring your dream product to life on Arcade begins with prompts, not searches.
The visual identity draws inspiration from natural elements like mud, clay, and sand, blending these with a touch of AI magic through neon colors and rainbow gradients. This fusion creates a distinct brand aesthetic that feels both organic and futuristic.
Arcade’s first focus is on jewelry. Rather than searching for existing items, visitors prompt their own designs. The experience was designed as a smooth onboarding to the world of Arcade, pairing well-known patterns with emergent or new ones, like the prompt bar and creation flow.
CREDITS
Feels Like
Creative Direction, Design, Engineering